June 16, 2003
Jakob Nielsen: "Small is Beautiful"

Looks like usability guru Jakob Nielsen’s figured out how microjournalists can become topic experts even with relatively small traffic figures. That’s the gist of microjournalism — highly targeted information delivered to “niche” audiences. Since the general population is just a collection of niches this approach provides value for everybody.

Posted by Jason Lefkowitz at June 16, 2003

Of course you should keep your site focused, but you should have several focuses so that you should appeal to as many communities as possible. Writing for friends and family has no value at all.

Posted by: JJ on June 23, 2003 5:21 AM
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Ant's Eye View is edited by Jason Lefkowitz, a consultant and Web developer in Alexandria, Virginia. Got a question, comment, or concern? Let me hear it!

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