Blog goddess Halley Suitt has contributed a Case Study to the Harvard Business Review which focuses on how a CEO should deal with a blogger on staff whose writings become so influential they directly impact the company’s business — a dilemma that B-School grads are going to face more and more in the future. The Case Study format lays out the problem, and then invites four experts to provide their solutions; in this case, the experts are David Weinberger (co-author of the Cluetrain Manifesto), Ray Ozzie (CEO of Groove Networks, creator of Lotus Notes, and himself a blogger), Pamela Samuelson (professor of law and co-director of the Berkeley Center for Law and Technology at UC-Berkeley), and Erin Motameni (VP of Human Resources at EMC).
Halley’s a great writer (her Alpha Male stories are required reading), so this should be a good one. Unfortunately you have to be an HBR subscriber to read the thing online, and the closest I ever got to Harvard was a rejection letter in my senior year of high school! Anyone out there who’s got a subscription and wants to give us the deep skinny on the article — well, that’s what the comments section down there is for, knock yourself out.Posted by Jason Lefkowitz at August 22, 2003
If you think anything I write here represents the opinions of anybody but myself, you need more help than I can give you. The opinions are all mine, folks. Nobody else's. ESPECIALLY not my employer's.
If that's too hard to understand... well, I'm sorry. There's only so much I can do. I'm not a therapist, and I'm not a miracle worker. (Unless you consider staying employed in this economy a miracle.) I wish I could help you work through your delusional belief that I'm speaking for anyone else but myself. Honestly, I do. But in the end, that's a monkey you'll have to get off your back on your own. Sorry.